Saturday updateNapa Valley College, in conjunction with the recent bonding of its Napa Valley Vintners’ Teaching Winery, has launched its own e-commerce Web site, www.nvcwinery.com, for the sale of wine produced by students.

The winery will feature wines produced under supervision of winemaker and faculty member Bryan Avila and will serve as a learning facility for the students at NVC. The integration with wine ecommerce software will also allow students to learn about consumer direct sales and marketing on the Internet, CRM, compliance and data management. All proceeds from the sale of wines will be dedicated to supporting the college program.

The bonded winery on campus will be capable of producing approximately 1,000 cases per year, with the first bottles having been made available for sale to the public in November at a well-attended release party at the college.

The construction and hosting of the Web site was donated by eWinery Solutions, the leading consumer direct ecommerce software company for the wine industry, located in Napa. The Web site design was donated by Rocco Ceselin of B.R. Pacific, a leading web design firm for wineries. Dick Kline, CEO and founder of eWinery, has been a longtime supporter of charitable causes for the wine industry. Said Kline, “helping students become familiar with every day tools involved in working in the wine industry is valuable to both students and their future employers. We are thrilled to be part of the launch of the project at NVC.”

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